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Aylesbury Mercedes-Benz dealer teams up with customer to offer operator incentives

The initiative means that any operator ordering a new Mercedes-Benz Citan, Vito or Sprinter from Hughes will receive £250 to spend with the family-owned builders’ and plumbers’ merchant and electrical wholesaler. Even those taking a test drive will get a £20 voucher.

Grant & Stone has a head office in High Wycombe and a network of 19 branches across Buckinghamshire and the Thames Valley. Established in 1987, Grant & Stone runs 19 vans, 13 of which arrived via Hughes – the dealer also maintains and repairs the operator’s 13 Mercedes-Benz trucks, a combination of flat-beds and tippers.

Latest additions to the Grant & Stone fleet were a trio of 3.5-tonne Sprinter 313 CDI Long panel vans and a low-mileage Approved Used 313 CDI chassis cab with Luton body by Alloy Bodies, of Manchester.

The company’s marketing & design manager Darren House said: ‘Hughes of Aylesbury provides a first-class service and has an excellent reputation in the local area. This, coupled with the fact that the Mercedes-Benz brand is a by-word for quality, means we are delighted to have entered this new marketing partnership with the dealer.’

Hughes of Aylesbury van sales manager Michael Mason said: ‘Grant & Stone is a high-profile regional business and a great advocate for Mercedes-Benz products and our after sales support. We also share many of the same customers, so I’ve every confidence that this new campaign is going to benefit both businesses.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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