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Chris Read takes responsibility for Iveco’s UK Daily range

Iveco has appointed Chris Read as light business line director, with responsibility for its Daily light commercial range in the UK and Ireland.

Chris Read, light business line director UK & Ireland
Chris Read, light business line director UK & Ireland

Read replaces Emmet Wrafter, who has relocated back to Ireland, and brings more than 20 years’ experience in the automotive industry, including at Vauxhall. He joined Ford in 2015 as business development manager and moved to Iveco in 2017 as national sales performance manager.

Read said: “I’ve worked in most parts of the industry, and it’s this real experience that I bring with me to this role. I can’t wait to get out there and start working with the sales teams and our network of dealers and customers. It’s a fantastic opportunity and a great way to start 2018.”

Looking to the future, he added: “This is a really exciting time for Iveco’s light business division – especially with the Daily Blue Power range winning International Van of the Year 2018. We’ve got a fantastic product range to offer, so my initial focus will be on continuing to raise brand awareness and further developing the markets for our natural power and electric offerings.

“I also want to continue the excellent work the team has been doing in the contract hire market, as well as focusing on bringing the benefits of Daily to small and medium enterprises (SMEs).”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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