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Dragons’ Den winner deploys vehicle tracking

Gripit, a plasterboard fixing specialist that found fame on Dragons’ Den, has deployed vehicle tracking from Ctrack to provide complete visibility of its fleet operation.

Gripit vehicles fitted with Ctrack tracking technology
The Ctrack technology is now in operation across the 15-strong fleet.

Unhappy with the lack of support from its previous tracking provider, the firm turned to Ctrack and initially installed the Ctrack Online web-based vehicle tracking system on three cars, with the system now rolled out across the 15-strong fleet operation.

The technology provides complete visibility of the fleet with office-based staff able to see the exact location of any vehicle in an instance, providing added levels of security but also supporting the company’s strict road safety strategy. In addition, Gripit is using the system to track expenses, mileage and business/private usage, which is helping to gain operational savings while reducing the administrative burden.

Sophie Newell, executive assistant to the CEO at Gripit, commented: “Ctrack has always been on hand to ensure we had the right product in place that would deliver real value to the business.”For more of the latest industry news, click here.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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