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Drivers paying rip-off prices at motorway services, says IAM

The road safety charity’s survey of over 3,000 UK drivers showed that 54% of respondents consider the price of petrol at Motorway Service Areas unreasonable.

With petrol prices averaging about 10p per litre more than at off-motorway forecourts, the IAM is calling for a complete review of motorway prices, together with filling stations being forced to advertise their and their competitors fuel prices, as is the case in France.

The research also revealed that from one Motorway Service Area to the next, the price of petrol can vary by up to 10p per litre.

Cost of petrol per in pence per litre:

  • Hopwood Park M4 – 144.90 (132.9 off motorway2)
  • Corley M6 – 144.90 (131.9 off motorway)
  • Michaelwood M5 – 142.90 (135.9 off motorway)
  • Strensham M5 – 142.90 (133.0 off motorway)
  • Pont Abraham, Wales M4 – 141.90 (133.9 off motorway)
  • Forton M6 – 141.90 (133.9 off motorway)
  • Sarn Park M4 – 133.90 (131.7 off motorway)
  • Heston Services M4 – 144.90 (132.8 off motorway)
  • UK average at supermarkets £1.313

The IAM’s data also showed that drivers using service areas are paying around 25% more for food and drink.

Price comparisons include:

  • A medium white coffee – £3.09 (£2.10 London high street)
  • A standard sized Mars bar – £0.95 (£0.79 London high street)
  • A pack of Walkers crisps – £1.05 (£0.95 London high street)
  • 500ml bottle of water £2.09 (£0.95 London high street)
  • A basic cheese sandwich – £3.99 (£1.00 local high street)
  • London offers the most expensive white coffee at £3.09, while generally prices were around £2.50.

The IAM added that motorists are dissatisfied with the value for money available at motorway service areas but are left with little choice when making long trips around the country. When asked to rate the price of food and drinks at service areas, more than half of respondents (51%) rated them unreasonable.

The survey also found that 65% of respondents are most likely only to stop at service areas just to use the toilet facilities.

IAM chief executive Simon Best said: ‘Motorway service areas are supposed to be for motorists eat, drink and freshen up. It's very important to have a break every two hours and these costs will put people off stopping. Tired motorists pose a danger to themselves and other road users.’

‘17,000 people every year break down on the motorway simply because they have run out of fuel, which can cause lane closures and delays for everyone. High petrol prices will put people off filling up. Forcing stations to advertise their competitors' prices would drive costs down.’ 

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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