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Food retailer slashes delivery times with Maxoptra

By / 4 months ago / News / No Comments

Dynamic route planning and scheduling software from Maxoptra is helping online ethical food retailer Ten Mile Menu reduce the time taken to route and schedule weekly deliveries as well as the actual delivery times.

Ten Mile Menu claims the time taken to plan weekly deliveries has been reduced by 75%

The firm deployed the solution following substantial business growth and an increase in its delivery catchment area, which was threatening to impact on future expansion. Realising the delivery operation was posing the problem, Ten Mile Menu investigated possible solutions and opted for Maxoptra’s cloud-based multi-drop planning solution.

The solution integrates with the online retailer’s back office system, with orders placed before the Tuesday midnight deadline automatically exported from the CRM into Maxoptra with just one click. The system then produces the daily delivery schedules while customer notification emails are automatically produced and sent, informing recipients of their allocated one hour delivery slot. Maxoptra also communicates with Ten Mile Menu’s in-cab tablets for navigation and monitoring of planned versus actual.

Steve Sidhu, founder of Ten Mile Menu, said: “Since implementing Maxoptra, the time taken to plan weekly deliveries has been reduced by 75%, and the time taken to complete the delivery schedule has been slashed by up to an hour and half a day. Interestingly, on our rural routes, the changes made by Maxoptra were relatively simple, but they have had a big impact on efficiency and idling times and, without Maxoptra, the planning of city centre routes would simply be impossible.

“As we continue to expand, I am confident that Maxoptra will come into its own as a management tool. From any connected device, anywhere in the world, I will be able to keep an eye on deliveries, making sure drivers stick to their schedules and exhibit appropriate driving behaviour.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.