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Goodyear scoops Warburtons commercial vehicle deal

Warburtons has appointed Goodyear to supply its UK fleet of vans, tractors, trailers and rigid trucks as part of a three-year agreement.

Goodyear has been appointed to supply Warburtons UK fleet of tractors, trailers, rigid trucks and vans

The 906-strong vehicle fleet makes 18,500 deliveries per week from Warburtons 14 bakeries and 13 depots throughout the UK.

As part of a three-year agreement, Warburtons will equip its fleet with tyres from Goodyear’s KMAX range, which are designed to help reduce fleet downtime and costs. The KMAX D product also meets the requirements of the M+S (Mud and Snow) and 3PMS (3 Peak Mountain Snowflake) symbols, meaning that they will provide superior performance in adverse winter weather.

Warburtons will also trial Goodyear’s Proactive Solutions Tyre Pressure Monitoring System (TPMS), which collects data on a tyre’s pressure and temperature in real time, allowing underinflated tyres, punctures and mechanical issues to be identified and resolved quickly.

Goodyear’s dedicated support network, TruckForce, will be on hand to provide Warburtons with tyre service and breakdown assistance throughout the UK. Drivers will have access to rapid 24/7 roadside support from TruckForce in the event of a breakdown, minimising the impact of any unexpected downtime and keeping Warburtons’ vehicles on the road.

David Howe, general manager – commercial, Goodyear, said: “As one of the UK’s best-known household brands, and with a substantial supply chain and delivery schedule that spans the entirety of the UK, we understand that there is a very real need to ensure the Warburtons fleet is properly maintained, and that the risk of unexpected downtime is minimised. We’re delighted, therefore, to have been chosen as Warburtons’ UK tyre supplier, and are excited to be working together over the next three years.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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