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L200 eSports Concept to debut at CV Show

A Mitsubishi L200 concept inspired by eSports is to be unveiled at next month’s CV Show in Birmingham after the design won the inaugural ‘Truck King Battle’.

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    Mitsubishi L200 eSports Concept
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    Mitsubishi L200 eSports Concept

Run by Mitsubishi Motors in the UK, the contest saw dealership staff members given the opportunity to configure their dream Mitsubishi L200, with the five best designs turned into realistic renderings which were then posted across Mitsubishi Motors in the UK’s social media channels.

The winner – based on levels of social media engagement – was the ‘eSports Concept’ designed by Joanne Tulloch, sales administrator at Livery Dole Mitsubishi in Exeter, which will now form the inspiration for a bespoke one-off show truck.

The concept receives a number of major modifications including a high-roof gaming zone which houses large screens, gaming equipment and sundry equipment, along with bespoke seating and lighting, a refreshment bar and high-power audio system. The vehicle is also equipped with chunky off-road wheels and tyres along with numerous other exterior finishing touches.

Tulloch said: “I am so proud that my design was chosen for the final five, let alone driving the highest engagement levels on social media. The design was inspired by my husband and family, we are all gamers and the design reflects what our ultimate Mitsubishi L200 would look like. I am so excited to see the final truck, I can’t wait.”

Rob Lindley, managing director, Mitsubishi Motors in the UK, added: “The five finalist’s designs were all fantastic and demonstrated the versatility of the Mitsubishi L200 and the creativity of the staff within our Mitsubishi UK Dealer Network. The winning design is a truly unique and modern concept that is sure to turn heads. Online gaming has fast become big business and the emergence of eSports has proven to have ever-growing popularity. I am very much looking forward to seeing the finished vehicle.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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