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Latest Lightfoot initiative brings cash rewards for most efficient drivers

By / 1 month ago / News / No Comments

Lightfoot Elite drivers now have the chance to win £5 every week during 2018 under a new initiative.

Lightfoot Elite drivers now have the chance to win £5 every week during 2018

Lightfoot Elite drivers now have the chance to win £5 every week during 2018

The in-cab driver technology provider already run a rewards platform open to the most efficient drivers and the latest competition also recognises those drivers maintaining a safer and smoother driving style.

Just like any normal Lightfoot competition, all Lightfoot drivers achieving a driving score of 85% and above – classing them as Elite Drivers – are eligible to win the prize.

Five winners will be chosen at random, who will then go on to receive £5 in their Lightfoot account for every week that they are an Elite Driver during 2018. These drivers will then be able to withdraw their earnings on a quarterly basis.

The competition will run in January, with the winners announced in the weekly driver newsletter towards the end of the month.

Last year saw the firm launch the Fleet Driver of the Year and the Fleet Driver of the Week awards, with dozens of drivers winning prizes like race kart training with Nigel Mansell, dinner for two at The Shard and a year’s supply of pies.

Commenting on the latest initiative, Dan Regan, head of engagement, said: “This special competition is our way of thanking all Lightfoot drivers for making 2017 a great year for the brand and helping achieve our mission of ensuring better driving is recognised and rewarded. We’ve got some great plans in 2018 to reward drivers in new, exciting and innovative ways, and we’re looking forward to announcing them as they go live.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.