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Lightfoot secures major funding to enhance driver behaviour solution

By / 11 months ago / News / No Comments

The Government has awarded nearly £1m funding to Lightfoot to help further develop its in-cab driver behaviour technology.

Lightfoot driver behaviour technology

Lightfoot will use the government funding to help further develop its in-cab technology.

Awarded by Innovate UK, the grant is part of the Government’s commitment to invest in the ‘Connected Car’ sector and will be used to help Lightfoot identify and sign-up strategic partners to deliver its ‘Driver Ecosystem’, which provides rewards for drivers from partner organisations across related sectors such as insurance, breakdown cover, car finance, and much more. The project will also bring discounts for Lightfoot drivers in technology outlets, cinemas, restaurants and coffee chains.

Commenting on the funding, Mark Roberts, managing director of Lightfoot, said: “The Government grant is a huge endorsement for our technology, which has been transforming the way fleet vehicles are driven across the UK.

“We’ve found the key to instantly and consistently cutting pollution and fuel bills in fleets by combining rewards for better driving with connected car technology. Now drivers can adapt their driving based on real-time feedback from the engine and get great rewards for being smoother drivers in our Fleet Drive of the Week leagues.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.