Lightfoot secures major funding to enhance driver behaviour solution
Awarded by Innovate UK, the grant is part of the Government’s commitment to invest in the ‘Connected Car’ sector and will be used to help Lightfoot identify and sign-up strategic partners to deliver its ‘Driver Ecosystem’, which provides rewards for drivers from partner organisations across related sectors such as insurance, breakdown cover, car finance, and much more. The project will also bring discounts for Lightfoot drivers in technology outlets, cinemas, restaurants and coffee chains.
Commenting on the funding, Mark Roberts, managing director of Lightfoot, said: “The Government grant is a huge endorsement for our technology, which has been transforming the way fleet vehicles are driven across the UK.
“We’ve found the key to instantly and consistently cutting pollution and fuel bills in fleets by combining rewards for better driving with connected car technology. Now drivers can adapt their driving based on real-time feedback from the engine and get great rewards for being smoother drivers in our Fleet Drive of the Week leagues.”