Mercedes-Benz Vans showcases lifestyle credentials with pop-up store
Mercedes-Benz Vans UK is to launch a Pop-Up Store in the intu Trafford Centre in what’s believed to be a ‘first’ for the vans industry.
Intended to highlight the lifestyle capabilities of the new X-Class as well as the Marco Polo camper van and Vito Sport crew van, the Pop-Up Store will run from 5 February for six weeks, offering test drives of all three vehicles on location alongside other vehicles from the van range.
The store will also provide more info on the Mercedes-Benz Vans range using the ‘Find Your Mercedes-Benz’ touchscreen tool, along with a touchscreen Approved Used Van station, accessories details and information on connectivity.
It will also feature a children’s area and a nine-screen video wall.
Steve Bridge, managing director, Mercedes-Benz Vans UK, said: “This is the first time our brand has ever been located in such a retail environment, so this really sets our stall out to those consumers who may never have experienced what we’re all about.”
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