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Midlands-based furniture specialist invests in new Atego fleet

Supplied by Birmingham Dealer Midlands Truck & Van, the Atego 816s have S ClassicSpace cabs and are fitted with Luton dropwell bodywork by M6 Motor Bodies, also of Birmingham. They are the subject of a funding agreement with InnoVent Leasing.

Lee Longlands, which has stores in Birmingham, Cheltenham, Leamington Spa, Abingdon and Derby, has enjoyed 10% year-on-year growth since it was restructured in 2011, and reported a 31% increase in operating profit in 2014. The new trucks are based at Lee Longlands’ distribution centre in Minworth, Sutton Coldfield, from where they cover its Midlands heartland, and are an investment to support company growth.

The Euro 6 Mercedes-Benz Atego range comprises 42 variants with four cab designs, in the 6.5-16-tonne gvw light distribution segment. The 816 model as specified by Lee Longlands is powered by a 115 kW (156 hp) version of the four-cylinder engine.

These engines drive through the standard-fit Mercedes PowerShift 3 automated transmission, and offer up to a 90% reduction in particulate and nitrogen oxide (NOx) emissions, while consuming significantly less fuel and up to 40% less AdBlue than their Euro 5 equivalents.

Lee Longlands opened its first store in Broad Street, Birmingham, in 1903, shortly after Robert Lee and George Longland formed their partnership. The company they founded now offers the latest in contemporary furnishings, from sofas and dining furniture to carpets, beds and accessories.

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