What is it?
Allstar Premier Programme is a two-card solution and it brings together the fantastic network of Allstar, which we’ve got already and is in nearly 8,000 sites right across the UK, with Keyfuels’ network of about 1,700 sites, which are within the Allstar network.
The idea here is to bring convenience, control and now savings to our customers and prospects.
We think we can save our customers up to about 4p per litre on diesel – significant savings there.
What size fleets is it suitable for?
Any fleet can use this product and that’s the beauty of it. If they want a certain product that delivers convenience, control and fuel savings for them, they can use this. The other thing about it is that it’s single billing, so whilst there’s two cards here, they’ll deliver one invoice to the customer for both types of transaction, and also single data delivery.
Why is it only aimed at diesel vehicles?
The last figures we looked at showed something like 92% of our fleet customers using the Allstar card operate diesel. And so petrol is very, very small in comparison. The other thing is that Keyfuels transaction works on the Keyfuels commercial bunkering concept, which is on-the-road bunkering where we put stock or fuel in sites and you can’t do that with petrol. But frankly we don’t see that as an issue because the majority of cars these days are diesel as opposed to petrol.
Why does it need to be based on two cards?
There are some technical difficulties in developing one card. And some network difficulties as well. But two cards we don’t see any difficulties with from the customer’s point of view because they’re already asking for it for one thing and we have new support products available, including an online fuel finder, sat nav downloads and a new mobile app, which will tell them actually where to use each card and where they can make savings.
We’ve taken quite a lot of time over developing this to a level where we make it as easy to use and as intuitive for the customer as we possibly can.
Would you have any comments on the issues of last year with the new transaction fees and IT problems? Are you looking to draw a line under that and move on with new developments?
I think we are really, yes. Obviously we’d like to draw a line under it. I think the vast majority of our customers understand why we introduced fees. And you know it shows with the amount of customers that are staying put with us. For us to be able to deliver now our Allstar Premier Programme to help our customers out and save on costs, that’s the important thing and that’s what we want to do going forwards.
You say that you’re planning to roll out other innovative developments this year. Any hints on them?
We think we’ve got some exciting things to come. We already launched the Supermarket Fuel Card a little while ago. We’ve got this Allstar Premier Programme, which is intended to save our customers and prospects on fuel, and our business mileage monitor, which splits business mileage out from private in HMRC-ready materials. Going forwards we want to enhance the services we provide. We want to deliver more security and so forth. It’s a complete set of products and services that we are offering fleets and we will continue to enhance this.