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RHCV one of first Renault Trucks dealers to get rebrand

East Midlands Renault Trucks distributor, RH Commercial Vehicles has undergone a major revamp under investment from Renault Trucks UK.

L-R: Paul Pearson and David Templeman of RHCV.
L-R: Paul Pearson and David Templeman of RHCV.

The £25,000 rebrand, carried out at the site at Alfreton, Derbyshire, is intended to strengthen both Renault and RHCV’s appeal.

RHCV is one of four dealers in the UK who have now benefited from Renault Trucks’ global-wide investment which will see the upgrading of Renault Trucks’ 15-year-old branding across the network in the UK and Europe over the next five years.

David Templeman, dealer point manager at RHCV’s Alfreton site, said: “Not only will the new logos and branding signal a more modern and up-to-date approach to the business but the new signage will also be bigger and brighter, which will hopefully entice and grab the attention of more customers in the region helping to enhance our opportunities. It is a truly great investment that will benefit RHCV and all the dealers in the future.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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