The £25,000 rebrand, carried out at the site at Alfreton, Derbyshire, is intended to strengthen both Renault and RHCV’s appeal.
RHCV is one of four dealers in the UK who have now benefited from Renault Trucks’ global-wide investment which will see the upgrading of Renault Trucks’ 15-year-old branding across the network in the UK and Europe over the next five years.
David Templeman, dealer point manager at RHCV’s Alfreton site, said: “Not only will the new logos and branding signal a more modern and up-to-date approach to the business but the new signage will also be bigger and brighter, which will hopefully entice and grab the attention of more customers in the region helping to enhance our opportunities. It is a truly great investment that will benefit RHCV and all the dealers in the future.”
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