The pick-up market is no stranger to luxury specification levels, with leather-trimmed and alloy-wheeled special editions from the majority of manufacturers. Those models often sit at the top of the range and are usually the preserve of the fleet manager or the owner driver.
Isuzu’s D-Max Blade is a case in point, originally launched as a high specification limited edition, it has proven so popular that it now occupies a place at the top of
the D-Max line-up. It also costs a hefty £25,999 with a manual gearbox or £26,999 for the auto.
So what if you like the look, but don’t want to dig that deep into the company’s finances? Isuzu’s answer is the D-Max Fury, a special edition that boasts all the appearance and attitude of a top-spec model, without the financial penalty.
Fury is based on the firm’s Eiger double cab pick-up, which sits towards the lower end of the firm’s premium range of pick-ups, with styling cues from Isuzu’s Fury BCCC racing truck. It comes equipped with around £2,000 of extras, yet it starts at a far more palatable £19,999. For that you get a Magma Red metallic paint finish, with 17-inch grey alloys and 255/65 Pirelli Scorpion tyres. The truck also comes with a dark grey grille, black door handles and rear bumper and grey heavy-duty side steps, plus a red Isuzu logo on the grille.
The red theme continues inside, with coloured stitching on the steering wheel and gear lever leather, plus logo’d carpet mats. Customers can also upgrade the interior to include black and red Fury leather, though that will add £1,325 to the asking price. The specification also includes a reversing camera that displays its image in the rear view mirror.
As with the regular Eiger model the Fury gets air conditioning electric windows all round, front, side and curtain airbags, plus heated folding door mirrors. The truck has a Double DIN stereo with USB and Bluetooth connectivity.
Isuzu can also provide an integrated tachograph, in a pod on top of the centre
of the dash, for those customers that need to tow for business. All D-Max models
share a market-leading 3.5 tonne towing capability, plus of course the ability to carry over 1-tonne in the back, making the truck a true workhorse.
Under the bonnet all D-Max models share a 2.5-litre twin turbo diesel engine, delivering 163hp and 400Nm of torque. Isuzu claims up to 38.7mpg and 192g/km of CO2 should be possible and we have certainly come close to that in the past. This engine certainly has the power to provide rapid acceleration and an easy cruise, particularly with the auto box.
It looks like UK buyers will have to wait until the 2017 model year for a new D-max with an upgraded Euro 6 engine, though the truck has been seen in Thailand recently. You can however choose between a six-speed manual gearbox or a five-speed automatic transmission, adding another £1,000 to that list price.
D-Max trucks come with the firm’s five-year/125,000 mile warranty, offering peace of mind for business users, while service intervals are set at 12,000 miles/two years.
What we think
Pick-ups remain a popular choice among business users, even if they don’t need all that capability. Offering the look without the price, Isuzu should have little trouble selling it.
MODEL Isuzu D-Max Fury Double Cab Manual
BASIC PRICE £19,999
ENGINE 4-cyl/2,499 cc
FUEL INJECTION Common-rail
POWER 163hp @ 3,600rpm
TORQUE 400Nm @ 1,400-2,000rpm
KERB WEIGHT 1,978
MAX TRAILER WEIGHT 3,500
LOAD SPACE LENGTH 1,552
LOAD SPACE WIDTH 1,530
LOAD HEIGHT 830
LOAD VOLUME 2.37 m3
COMBINED CO2/MPG 192g/km/38.7 mpg
Oil Change 2 yr/12,000 miles
Warranty 5 yr/125,000 miles