Aimed at the grocery trade and other delivery operators, a new rear-door promotion opportunity has launched from vehicle graphics specialist Spedian.
The new Spediflex product applies the Spedian SuperLite system to up and over shutter doors at the rear of vehicles such as delivery vans.
Flexible enough to follow the sweeping motion of the door as it opens and closes, the ‘invisible’ graphics system requires no bolts, rivets, screws or aluminium or plastic frame to fix the advertising panel to the vehicle, and it leaves no damage to the substrate of the vehicle when removed.
As a result campaigns can be regularly refreshed or changed completely, making it ideal for fleet operators. Once removed, graphics can easily be rolled up and stored away to be used again later.
Lawrence Craig, CEO of Spedian, said: “The back of a vehicle is a powerful place to position an advertisement because it reaches so many people. The human mind is a wonderful thing and it takes in far more information than most of us realise.
“Whether they are aware of doing it or not, drivers and passengers following behind a vehicle displaying an advertisement on its rear door cannot help but notice it – the message gets through consciously or subconsciously.
“Spediflex therefore offers a highly attractive and extremely powerful proposition to operators for promotional offers or seasonal messaging.”
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