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Unpresentable vans costing tradespeople dearly

Tradespeople are more likely to win work from homeowners if they’re driving newer, well-presented vans.

Van on track
The research shows the importance of running newer, well-presented vans

Research conducted by Vanarama, the UK’s leading van leasing company, has revealed that 75% of homeowners are less likely to give a tradesperson a job if their van has clearly seen better days.

The research also found 80% of homeowners said they wouldn’t recommend a tradesperson if their van was old and unpresentable, and almost half (44%) would question both the professionalism and the quality of the work done by someone driving an unpresentable old van.

A further 43% said they would immediately assume a tradesperson’s work is sub-standard, 37% would find themselves wondering how much business a tradesperson gets, and 35% would begin questioning a tradesperson’s reliability even before they opened their mouth, if drivers were using unpresentable vans.

Andy Alderson, CEO and founder at Vanarama, said: “There’s important feedback for tradespeople here: homeowners want a tradesperson to show up, do a good job, and look smart while they’re doing it. The data is clear on what you need to do if you want to land the work – get a new van, sign-write it and keep it looking presentable. If you don’t, there are over 700,000 new vans being driven around by other tradespeople looking to swoop in – and 75% of homeowners will let them if your van isn’t up to scratch.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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