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Volkswagen and Driving for Better Business to demo benefits of crash avoidance tech

By / 2 weeks ago / News / No Comments

The benefits of crash avoidance systems, in particular autonomous emergency braking (AEB), are to come under focus at a series of events being run by Volkswagen Commercial Vehicles and the Driving for Better Business campaign (DfBB).

Volkswagen Commercial Vehicles became the first van manufacturer to fit autonomous emergency braking (AEB) systems as standard to all its vans in June 2017

Volkswagen Commercial Vehicles became the first van manufacturer to fit autonomous emergency braking (AEB) systems as standard to all its vans in June 2017

Earlier this year, Volkswagen was hailed as a ‘trailblazer’ by Thatcham Research for its decision to fit AEB as standard on all new UK vans – the technology has been described by Thatcham as “probably the most significant development in vehicle safety since the seat belt”.

Now the van manufacturer is using its partnership with DfBB to show fleets how the technology really works along with other Advanced Driver Assistance Systems (ADAS).

Driving for Better Business campaign director Simon Turner said: “Working together with our other partners, we can show fleet managers the technologies in action in a controlled environment, and in the care of highly trained instructors and engineers. This is a unique opportunity to see how these new technologies and systems work, and experience how they interact with the driver and the car’s other control systems.”

Forthcoming events to highlight the variety of systems available and the business case for these technologies will be held on 20 and 21 March 2018 at Thatcham Research’s Upper Heyford Proving Ground in Oxfordshire. For details and to reserve your place, please visit http://www.drivingforbetterbusiness.com/stopthecrash
Earlier this year, Volkswagen became the first commercial vehicle brand to fit all its vans with AEB (Front Assist with City Emergency Braking), meaning all customers buying a new Caddy, Transporter or Crafter are guaranteed safety as standard.

According to Thatcham, AEB systems are ‘and have the potential to save more than 1000 lives and 120,000 casualties over the next ten years.

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.