The parcel broker says that Christmas Eve same-day retail deliveries are now widely available and shoppers are leaving Christmas ordering later than ever this year.
ParcelHero’s head of consumer research, David Jinks MILT, said: “Christmas Day is full of surprises; such as that embarrassing moment when someone presents you with a lavish gift and all you’ve got them is a charity card. Or when you’ve bought your child Pokémon Sun when it was Pokémon Moon they had their little hearts set on. If ever there was a day that needs same-day deliveries, it’s Christmas.”
He added: “We live in an era of increasingly instant gratification; and some consumers are prepared to pay handsomely for that convenience. Retailers need to wake up to changing demands; and there is little doubt that there is a considerable untapped market just waiting for the first retailer to deliver on the 25th.
“Of course, relatively few delivery staff want to be working Christmas Day, and no one should be pressurised to work on the day. But there are enough people who would want to be available – perhaps because they don’t come from a Christian background or simply enjoy being out and seeing people on Christmas day – to provide a premium Christmas Day delivery service. We believe both the demand and the resources are there to make Christmas day deliveries happen in 2017.”
