Nearly two-thirds (62%) of consumers think retailers are doing a bad job when it comes to providing sustainable delivery practices.
A study by Descartes Systems Group, a multinational tech company providing solutions for logistics firms, examined consumer sentiment and found that many retailers are missing opportunities to target buyer needs.
Its study of more than 8,000 consumers across nine European countries, Canada and the United States found that over 50% indicated they were quite/very interested in environmentally friendly delivery methods, and 54% would be willing to accept longer lead times for an environmentally friendly delivery.
Chris Jones, EVP, industry and services at Descartes, said many retailers make mistakes by viewing home delivery sustainability as yet another challenge from the consumer instead of an opportunity to capture market share, reduce delivery costs and help the environment.
“The study shows that many consumers prefer to buy more from those retailers with superior sustainable delivery practices and to take eco-friendly delivery options that reduce environmental impact and delivery costs at the same time,” he affirmed.
The Descartes study analyses consumer sentiment around the sustainability of retailers’ delivery operations, how this impacts purchasing decisions, how consumers evaluate retailer delivery sustainability efforts, which goods are most impacted by sustainable delivery performance and how consumers want to receive goods. It also delves into the changes in purchasing and delivery decisions that consumers are willing to make to help the environment.
Lastly, it provides insight into how the importance of sustainable delivery varies by geodemographic factors, the influence of geodemographics on buyer behaviour, the delivery decisions consumers are making, and consumer expectations of retailers’ sustainable delivery efforts for the future.
To access the report, click here.
