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AA Business Services launches Digital Claims Assistant

AA Business Services has launched a new digital claims reporting solution to help fleets make critical time and cost savings.

Digital Claims Assistant is designed to transform the accident management process for fleets

Developed in partnership with RightIndem, Digital Claims Assistant is designed to transform the accident management process for fleets, enabling drivers to report an accident quickly, easily and more accurately ‘in the moment’.

The cost of accident management continues to rise, and the longer it takes to report an accident, the higher the claims cost is. AA data shows that on average when a third-party claim is reported on day 15, it costs up to 189% more than when reported on day one and on day 25 this rises to 926%.

The Digital Claims Assistant helps tackle these costs, giving fleets and drivers access to accident reporting so busy drivers can log in promptly anywhere, anytime, to manage the first notification of loss (FNOL) process.

Each customer receives a unique QR code so drivers can easily scan it when needed and start the claims process. The platform is based on an intuitive design and features a conversational interface, supported by video avatars that guide claimants through every step, simplifying the claims process and making it unintimidating.

Digital Claims Assistant has already been rigorously trialled on the AA’s own diverse fleet of more than 7,000 vehicles, including its operational fleet of patrol vehicles.

The tool is available for AA fleet customers now as an additional reporting option, while all existing reporting channels, including telephone and online, will still be available to drivers.

David Bartlett, head of accident management at AA Business Services, explained: “At AA we work to be ‘Always Ahead’ and central to this is simplifying fleet processes and cutting costs, so we’re delighted to launch Digital Claims Assistant.

“For us, this is very much the first step of a digital evolution of our award-winning accident management process and we’re committed to evolving the tool as we track how it’s being used by fleets.”

Julie Rodilosso, CEO of RightIndem, said: “Delayed incident reporting, vague descriptions, backlogs of unreported claims, and the resulting inefficiencies, have been heckling fleet claims managers for decades and now in partnership with RightIndem, the AA has the solution.

“Digital Claims Assistant is an intuitive platform designed to feel familiar and be stress-free, even for new users – which helps encourage immediate reporting, eliminating delays and empowering fleet managers to stay on top of claims.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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