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Adams Morey expands into south west with Kingdon Wessex DAF buy

Adams Morey has acquired Kingdon Wessex DAF, giving the group complete coverage of the entire south west region, from Hampshire to Cornwall.

The Kingdon Wessex businesses will be merged into the Adams Morey network, adding four locations in the south west

The deal, effective from 1 May 2021, will see the Kingdon Wessex businesses merged into the Adams Morey dealership network, adding four locations in the south west. This includes three main service centres at Cornwall, Devon and Somerset plus a TRP service centre at Camborne in Cornwall.

Launched in 1973, the Adams Morey group has a strong customer base in the truck and van marketplace across the south coast, with its company headquarters in Southampton and a further six locations in the region.

It’s part of the Greenhous Group, which has a further five DAF locations in the West Midlands; the acquisition will make Greenhous Adams Morey one of the largest DAF dealership groups in Europe.

Nick Kingdon, chairman of Kingdon Holdings, said: “It was not an easy decision to sell the business after so many years, but we do so with complete confidence in Adams Morey to maintain the spirit of service that we have fostered with our customers and staff. Our business continues to evolve, and, in these days of larger organisations, we are sure Adams Morey will look to enhance that spirit to the benefit of customers and staff alike.”

Kevin Swinnerton, managing director of Adams Morey, added: “Nick Kingdon has developed a wonderful independent business which has rightly earned a great deal of respect from its customers for the level of customer service it has delivered. I am excited to welcome the Wessex staff into the Adams Morey family and look forward to further prosperity in the South West.”

Adams Morey has also appointed Jamie Harding as its new dealer principal for the south west to service the increased operational demands of the region. His background spans 11 years in the automotive industry, including work for Iveco as UK & ROI Sales performance manager and more recently as aftersales director of an Iveco commercial dealer group.

Harding said: “We have significant plans to grow the business; the south west is a fantastic area and these four locations give us a superb platform to meet all customers and operators in the area. The consistent delivery of valued customer service will be key to achieving our goals, with incremental improvements in our service and parts offering as part of this.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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