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Adelie Foods deploys Mobileye across new CV fleet

Food distributor Adelie Foods is rolling out safety technology from Mobileye on its new fleet of 30 3.5-tonne delivery vehicles.

Glenn Buick and Jeremy Coleman
Glenn Buick and Jeremy Coleman

The retrofit collision avoidance system automatically alerts fleet drivers to various road dangers, providing both visual and aural alerts of imminent collisions as well as unintended lane departures and speeding.

The technology includes a camera installed on the front of the vehicle, with the data interpreted using latest software from Mobileye –which was recently acquired by Intel. The company also offers its Shield+ product, which adds blind spot protection on the left and right sides for larger vehicles.

The technology is being deployed on Adelie Foods’ delivery fleet, which completes 24,500 journeys every week, and is being installed in partnership with Handsfree, which became the company’s newest UK distributor earlier this year.

Glenn Buick, distribution manager at Adelie Foods, said: “The safety of our drivers, of other road users, and of the communities we serve is our top priority. We have an excellent safety record but Mobileye will give us an extra layer of protection, as well as ensuring drivers constantly meet the incredibly high standards we expect of them.

“We are already getting fantastic feedback from drivers who have trialled the system in their vehicles to date and found it both highly effective and straightforward to use.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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