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AI driver coaching tool to support fleet road safety strategies

SureCam has launched an AI-powered driver coaching system to support fleets with efficient, video-enabled road safety strategies.

The software solution is designed to remove over 90% of vehicle alerts

The software solution is designed to remove over 90% of vehicle alerts, while at the same time automate coaching processes to effectively manage driver engagement, remediation and escalation.

Justin White, European managing director of SureCam, said: “Fleets are struggling to handle the avalanche of alerts and video uploads generated by AI cameras, which is impairing their ability to best use the technology.

“These devices provide an added layer of risk detection – determining threats both in the vehicle and on the road – but this has created its own set of challenges. By embedding AI into our platform, the driver coaching system can manage and resolve issues without needing excessive human oversight and intervention.”

It’s the first in series of planned software developments this year that will help fleet managers to make the most of AI video telematics and deliver road safety improvements.

All alert videos are located in a driver coaching hub, so fleet managers can find, review and resolve issues from one centralised place. Fleets can quickly drill down into any single event and then assign coaching remediation action.

Moving forward, fleet managers will be able to configure the system to remediate and escalate events with automated coaching actions, so they can focus personal interventions that will drive the biggest impact.

The coaching system integrates with SureCam’s AI cameras to provide real-time, in-cab intervention. The company’s ‘coach the driver first’ approach uses audible nudges that gives drivers the chance to self-correct and maintain a clean safety record.

White added: “We have created a highly accurate and configurable AI-powered driver coaching system that will enable fleet managers to address issues in less times and fewer steps, while achieving the greatest results.”

“When combined with our first-class levels of service and support, we believe we have created a true game-changer for the fleet sector,” added White.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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