The business mobility and fleet leasing specialist is going ‘on air’ for the first time ever to promote the offer of a Peugeot Partner 1.6 HDi for £119 per month including maintenance.
Radio X (formerly XFM) has national coverage through DAB, with FM coverage in London and Manchester and the Alphabet will play up to eight times per day.
Alphabet’s chief commercial officer, Martin Quail commented: “SMEs are a core part of Alphabet’s business. There is a huge potential in the small and medium-sized fleet arena and using radio enables us to get our message out far and wide. Radio X broadcasts to over a million listeners every week.
“People in the industry know Alphabet for company cars, as well as AlphaCity and AlphaElectric, but we have a fantastic team of LCV specialists and we want to broadcast that. We have worked with partnership with Peugeot to put together a fantastic, market-leading offer which takes away the headache of maintenance for SME customers.”