The mobility specialist announced today (8 March) the launch of a similar service for new cars delivered via its Preferred Dealer Network.
Said to be a first within the industry, the new service for cars has been launched following a successful trial and provides the driver with a video guide for their new vehicle from the supplying dealer, approximately two weeks before the vehicle is delivered. The firm said its commercial vehicle service would work along similar lines.
Tony Long, network development manager for Alphabet, said: “The videos are created by the dealers themselves so drivers get an experience as close to that of a going into a retailer, without the inconvenience of having to visit a dealership. Customers receive an email with a link to a Virtual Handover film created by the supplying dealer.
“We worked closely with our network over the past 12 months to create a library of over 200 Virtual Handover films, providing guidance and feedback to Dealers on the content that customers really value and want to see. The customer feedback from fleet managers and drivers has been extremely positive so it’s been a well-received development for the industry.”
Matt Sutherland, chief operating officer, added: “Increasingly modern consumers turn to videos such as via YouTube when they need guidance on anything today – whether that’s to cook a recipe, change a fuse or replace a tyre. So it seemed a natural progression for us to provide a video handover which builds drivers’ excitement and anticipation about their new car being delivered, as well as being a handy reference guide to ensure their vehicle stays in tip-top condition in future. While there’s a significant driver benefit in this, fleet manager’s are supportive too as it helps to ensure that they are meeting their Duty of Care obligations in the handover of new vehicles to their employees.”