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Amberon cuts accidents by 45% with Lightfoot

Traffic management provider Amberon Group has seen a 10% fall in its fuel bills, a 45% reduction in accidents, and an associated drop in severity of accidents after installing Lightfoot’s technology across its fleet of over 800 commercial vehicles.

Amberon Group transport manager, John Welch said there’s been a transformation in driver psychology

According to the firm, the implementation of Lightfoot’s in-cab driver feedback and accompanying driver rewards platform has transported driver behaviour. As a result, the business is now well on course to reducing its insurance premiums.

“We’ve used telematics solutions in the past,” said Amberon Group transport manager, John Welch. “Drivers looked at the vehicle as a tool to do the job and no more. The engagement piece of the puzzle was missing. Now, with Lightfoot, that’s changed. There has been as psychological change in the relationship between our drivers and their vehicles, enabled by Lightfoot’s driver rewards, benefits and league platform.

“Lightfoot has given our drivers a badge to prove they are professional drivers. Their mindset has changed completely. Now, we have healthy competition. All our drivers have smartphones and compare their scores on the Lightfoot app and, as a result, accidents ratios have almost halved. Accidents are also less severe and, as long as we sustain these changes, our insurers have told us that we can expect a reduction in our premiums.”

Welch added: “As a FORS-accredited organisation with ISO 9000 and ISO 45001, investment in our individuals is key to engagement with our drivers. With Lightfoot, our drivers want to be better, and they’re rewarded for being better, so it’s a win-win situation for all.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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