Andrew Lawson has rejoined Mercedes-Benz Vans UK, assuming the role of sales director.
Lawson will cover retail, fleet and direct channels, while also exploring retention of existing business to strengthen the commitment to keeping customers’ businesses moving as part of a partnership approach.
Lawson was most recently on a four-year assignment with Mercedes-Benz USA as part of some 15 years’ experience with the brand. Prior to this he worked for Citroen UK.
His new appointment, which is effective 1 July 2020, will see current sales director Simon Neill move to customer services director, succeeding David Joyce, who moved over to the Mercedes-Benz Trucks UK business in February of this year.
Neill will have responsibility for all aspects of customer service and will focus on the customer-centric approach ‘post sale’ to maximise the value of the brand to the customer. Customer loyalty and retention will be a key focus moving forward, with topics such as electrification, digitalisation and connectivity being high on the agenda.
Both roles will continue to report into Steve Bridge, managing director, Mercedes-Benz Vans UK.
Bridge, who himself celebrates his 20th anniversary with the brand this month, commented: “We have a clear strategy that places the customer at the centre of everything we do, and are exceptionally proud that this focus has meant we have provided unwavering support to our customers at a time that they have needed us the most. We remain open for business, to support our clients, and ensure that their vehicle remains on the road and serving the front line.
“The return of Andy, and move of role for Simon will ensure that we continue to challenge the boundaries of the status quo, and lead from the front. While this year will continue to be challenging, we remain resolutely committed to face it alongside the van community, together, and these new roles will further strengthen our ability to do that.”