Richard Prescott, a dedicated driver from Arriva Bus, has emerged as the winner of Trakm8’s search for the Road Safety Hero of 2023.
Now in its second year, the competition honours drivers who go above and beyond to ensure the safety of Britain’s roads, supporting Brake’s Road Safety Week.
Prescott was praised for his exemplary commitment to road safety, particularly his influence on other drivers, which earned him the prestigious title.
Based at the Runcorn depot, the Arriva driver has been instrumental in fostering a road safety culture among his colleagues, leading by example, and significantly contributing to reducing speeding events.
Matthew Mort, road risk manager at Arriva Bus, said: “Richard Prescott is a true Road Safety Hero, influencing not just new colleagues but existing ones, demonstrating immense improvements in safety standards within our depot. We are delighted Trakm8 have chosen Richard as the winner, which is thoroughly deserved.”
Prescott’s impact extends beyond his role as a PCV driver; he also serves as an in-depot trainer. Additionally, he champions the vehicle telematics system, contributing to a 46% reduction in speeding events within the past year
Matthew Mort added: “Richard plays a pivotal role as the in-depot trainer at Arriva Runcorn, where he imparts essential knowledge to new starters, covering routes, vehicle familiarisation and enhancing driving skills. His coaching approach has yielded remarkable results, making Arriva Runcorn a leader in road safety, boasting one of the lowest road traffic incidents per new starter in the entire North West and Wales business. The Runcorn depot also holds one of the lowest Key Performance Indicator (KPI) rates for road traffic incidents in the entire Arriva UK bus business.”
Prescott’s endeavours align with Arriva’s dedication to road safety culture, while contributing significantly to the Runcorn depot’s distinction for road safety.
His dedication has not only earned him the title of Road Safety Hero but also a two-night luxury lake district weekend break for two at the Langdale Hotel.
Nick Guise, group marketing manager at Trakm8, said the Arriva employee was a benchmark for fellow fleet drivers.
He continued: “Trakm8 is excited to celebrate drivers such as Richard Prescott, showcasing their commitment to road safety. The Road Safety Hero search is an opportunity to champion road safety nationwide and honour those who go above and beyond to ensure the safety of our roads.
“In recognition of his outstanding contributions, Richard Prescott rightfully earns the title of Road Safety Hero. His influence extends beyond new colleagues, positively impacting existing ones and showcasing measurable improvements in safety standards within the business.”
