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Artisan bakery moves into home deliveries with help of route optimisation

Route optimisation software has helped an artisan bakery establish a successful home delivery operation during lockdown.

Frankonia said the My Transport Planner solution is saving time and money as it works very quickly and plans every route in the most logical, efficient way

An established supplier of bread and vienoisserie to prestigious restaurants and hotels in London, Frankonia revamped its business model and turned to home deliveries in the first lockdown, using three Mercedes-Benz Sprinter vans.

After trying several different systems, the company settled on the My Transport Planner pay-as-you-go route optimisation platform.

Kevin Devine, company secretary of Frankonia, said: “My Transport Planner has been a godsend for our home delivery operation and our experience has been really positive. It was really easy to set up and the interface is very user-friendly. We are definitely saving time and money as it plans very quickly and plans every route in the most logical, efficient way. In our ISO 14001 certification, we included route optimisation as one of our objectives, as it is proven to cut total mileage.”

He added that the ability to use the system on a pay-as-you-go basis has been a real benefit.

“We have a few vans on the road, not hundreds, and we don’t plan ages in advance, so My Transport Planner is perfect for us. It has definitely helped our drivers because the delivery schedules are always different. It takes the stress out of it for them,” Devine finished.

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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