Asda is to save the equivalent of 2,482 tonnes of CO2 per year after installing driver coaching tech across its entire 3,000-vehicle delivery fleet.
The supermarket giant is using Lightfoot’s in-cab system to help its drivers make huge improvements in road safety and efficiency across the country.
Lightfoot works by connecting directly to the vehicle’s on-board computer and converting data into live driving advice for drivers. Data from the business shows the technology can help fleets achieve a reduction in accidents while cutting fuel and CO2 emissions by 15% each through incentivising drivers with prizes and giveaways.
At the end of each journey, drivers are awarded a score based on their driving style via their smartphone, allowing them to see how their driving is improving over time.
They can also enter into friendly competition with colleagues as part of a company-wide drivers’ league.
Drivers who achieve ‘Elite Driver’ status can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter giveaways. Since February 2021, drivers have already claimed rewards including an Amazon Echo Dot and a mini drone, as well as cash prizes totalling over £13,213.
Simon Gregg, vice president of online grocery at Asda, said: “We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis.
“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.
“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”
