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Asset Alliance enters traffic management vehicle hire market

Commercial vehicle leasing business Asset Alliance has launched a new ‘Total Traffic Management’ division after acquiring more than 170 specialist vehicles leased to customers by Hull-based bodybuilder Martin Williams.

Asset Alliance has acquired more than 170 specialist vehicles.

The new division gives operators access to a modern fleet of predominantly 3.5, 7.5, 18 and 26-tonne vehicles featuring a mix of cone wells, sign racks, vertical light arrow boards and impact attenuators.

Under the deal, Asset Alliance has taken over all existing customer contracts, integrating the vehicles into its fleet management systems, and will support customers with a range of finance options, including contract hire and hire purchase, and its Flexi-Hire product.

Dave Potter, Asset Alliance Group commercial and development director, said: “This is an exciting new area for Asset Alliance, and one where we see significant opportunity for growth. We’re looking forward to working with both existing and future customers in this sector to help them drive new efficiencies, ensure compliance and reduce operating costs.”

He added: “The quality of the Martin Williams-built fleet has given us a fantastic launch platform, combined with a great customer portfolio. We will be continuing to grow the fleet to meet demand, and actively commissioning bespoke builds with Martin Williams for new contracts.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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