Group sales director, Peter Fairlie, said the extra investment from the business is a combination of celebrating achievement, and growing confidence in the market.
‘The CV Show is one of the most important events of the year, and we are always encouraged by the opportunities it gives us, and to the sector as a whole,' he explained. 'It’s an excellent platform for us to encourage fleets to think carefully, and sometimes differently, about how they look after their vehicles and tyres, and for us to hear from companies we don’t already work with about the challenges they are facing.'
Alongside celebrating the company’s achievements over the past five decades, ATS Euromaster will also be promoting the full range of expertise it offers to truck, van and car customers.