Dubbed the “Little Gold Book”, it will incorporate essential information to help van and truck fleet operators target improvements in cost control, uptime and productivity.
The booklet will be available free of charge from ATS Euromaster’s stand (4D10), along with celebratory 50th birthday cupcakes and prizes to be won.
Group sales director Peter Fairlie said the additional investment in the CV Show is a combination of celebrating the firm’s achievements since 1965, and rising confidence in the market.
‘Having a major presence at the industry’s biggest annual showcase makes it easy for companies to do business with us; we are always hugely encouraged by the opportunities the CV Show presents,’ he commented.
‘It’s a chance to have strategic-level conversations with our customers and to encourage them to think carefully, and sometimes differently, about how they look after their vehicles and tyres. We also value the opportunity to hear from firms we don’t already work with about the challenges they are facing.’
Alongside celebrating the company’s achievements, ATS Euromaster will be promoting the expertise it offers to commercial vehicle customers nationwide.
ATS Euromaster will also be actively promoting its role as an Industry Partner to the Freight Transport Association’s Van Excellence programme.