All-electric LCV firm B–ON has appointed Joerg Hofmann as president and chief operating officer, driving growth plans.
A former Audi executive and CEO of LEVC, Hoffman will be responsible for developing and scaling the company’s existing vehicle production globally. He will oversee all related business areas, including sales, manufacturing, logistics, procurement, and engineering, in addition to supervising B–ON’s business in both Europe and the Americas.
B–ON’s focus is to electrify fleets, supported by an ecosystem of services aimed at all-size operators. The organisation took over StreetScooter in early 2022 and has been running DHL’s German fleets since then, too.
Hoffman assumes the new role from co-founder and longtime EV executive Bruno Lambert, who takes up a new chief innovation officer position for B–ON, leading overall corporate strategy and focusing on future product and service development in addition to the company’s Asian operations. The two will share duties as co-presidents.
Hofmann most recently spent three and a half years as chief executive at Geely subsidiary London Electric Vehicle Company (LEVC), where he led the transition of the brand from diesel to electrified vehicles, including the company’s VN5 range-extender plug-in hybrid.
Prior to LEVC, he held several senior and chief executive roles within Audi AG, including executive director of Asia Pacific, managing director of Audi Australia, managing director of Audi Retail Germany, and most recently CEO and president of Audi Brazil.
“Over the past few months, I have thoroughly examined every aspect of B–ON’s business,” Hofmann commented. “I came away deeply impressed with the team and the absolute gem they acquired last year, in both their vehicle product and advanced software abilities. There is no one else in the commercial vehicle space today who can match their experience or unique capabilities. I couldn’t be more confident and excited for the future of the company.”
Stefan Krause, founder, chairman and CEO of B–ON, added: “The confidence and cooperation of seasoned industry leaders like Joerg is a huge testament to our business. His meticulous analysis of our operations and capabilities led him to conclude that what we’ve been saying all along is true—we’re completely different from anyone else in this space. Joerg’s deep relationships and extensive experiences in the industry are an invaluable addition to our already stellar team, and we are thrilled to welcome him on board.”
