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Bristow & Sutor to improve driver safety and cost management with GreenRoad

The Redditch-based company, which employs 190 drivers, will use the technology across its 155-strong fleet of cars and vans, providing improved real-time visibility of drivers to utilise its resources more efficiently.

In addition, GreenRoad’s smartphone application offers a vehicle mentoring aid with real-time feedback through highly visible graphics and numerical information. Each driver can see their trip data, safety score and other key performance metrics through the central mobile app. As well as receiving safety tips they can also participate in driver motivation and incentive programmes.

Andy Rose, Bristow & Sutor’s managing director, commented: “Whilst we had previously tracked our drivers via their mobile devices, this is the first time we have installed a telematics system across the fleet. 

“Following a successful trial we were confident that the GreenRoad system was the right one for us.  Further it is a system which demonstrates our commitment to investing in the latest worldwide technology to deliver better customer service whilst reducing our carbon footprint to protect the environment.”

Chris Hoborwyj, GreenRoad’s director of sales UK, commented: “We are delighted to have the opportunity to install our solution in Bristow & Sutor’s fleet. 

“The GreenRoad system adapts to many different vehicle types and sizes and is therefore ideal for an application such as this. Not only will the system help to improve the safety of Bristow & Sutor drivers whilst they go about their daily tasks, it will also swiftly provide a measurable return on investment. It is a highly effective tool and we will continue to work with Bristow & Sutor to ensure that it delivers their objectives.” 

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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