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Carl zu Donna becomes new brand director at Volkswagen Commercial Vehicles UK

Dohna succeeds Alex Smith, who assumes the position of brand director for Volkswagen Passenger Cars.

Dohna is currently international sales director for Volkswagen Commercial Vehicles in Hanover, a position he has held since 2013. Since joining Volkswagen Commercial Vehicles in 2000, he has fulfilled a number of high-profile roles including general manager for international sales and area sales manager for South Africa and the Americas.

Dohna said: ‘The UK ranks as the second-largest market worldwide for Volkswagen Commercial Vehicles and its growth over the past three years has been extremely impressive. I really look forward to continuing the excellent work undertaken by Alex and his team.’

Paul Willis, managing director of Volkswagen Group United Kingdom, said: ‘I am delighted to be welcoming Carl in to the business.  He brings with him extensive international experience and an unrivalled knowledge of the commercial vehicle industry. 

‘Volkswagen Commercial Vehicles celebrated record sales and market share last year and the brand has now cemented its position as the number two light commercial vehicle manufacturer in the UK – this is an exciting time for Carl to join the business.’

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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