Hurren is based at Citroën’s Coventry head office and reports to Jeremy Smith, head of commercial vehicles & business sector programmes.
An experienced manager with 11 years at the PSA Group, Hurren was previously product manager for the DS3, DS3 Cabrio, DS5 and C5 car ranges.
Commenting on his appointment, Hurren said: ‘I’m joining Citroën’s LCV operation at an exciting time with the UK launch of the new Relay. My new role will utilise the experience I’ve gained with PSA and I’m looking forward to applying my existing skills in a part of the business that’s new to me.
‘I’m also looking forward to strengthening Citroën’s relationship with the converter partners involved in the award-winning Ready-to-Run scheme and also developing new business sector programmes to build on the company’s success with SME fleets.’