The Commercial Vehicle Show has appointed Mike Costain as its new event director, bringing fresh strategic vision to the leading trade show for the road transport sector.
Costain will oversee delivery of the 2025 event, supporting plans to shake up the show and deliver entirely new opportunities for exhibitors and attendees on the back of the additions in recent years.
He brings a strong background in event management, having launched, organised and grown large-scale events during the past 25 years – most recently InstallerShow, which has expanded eight-fold in four years.
He was also previously managing director at Lyrical Communications, part of B2B event organiser Nineteen Group, which was announced as the CV Show’s new strategic partner in July.
The Society of Motor Manufacturers and Traders (SMMT) and the Road Haulage Association (RHA), which own and operate the CV Show under a partnership, said Costain’s arrival would cement the event’s long-term status as the most important business date in the road transport calendar.
Mike Hawes, SMMT chief executive, said: “Just as the commercial vehicle sector embarks on its own new chapter of technological change, it’s fitting the CV Show takes on a new director with an ambitious vision. Mike’s years of expertise make him the perfect fit to deliver a dynamic, impactful event that drives business for exhibitors and attendees.”
Richard Smith, RHA managing director, picked up: “We’re very pleased that Mike Costain is onboard to help us continue the evolution and growth of the CV Show. We will deliver a first-class event to drive innovation across our sector at a time of great change, challenge and opportunity. Mike and his team will be key in supporting us to achieve that.”
The CV Show has run at NEC Birmingham since 2000, providing a platform for buyers and operators to meet manufacturers and view their latest products and services.
The 2025 edition – taking place at NEC Birmingham from 29 April to 1 May – will feature a completely revamped content programme, including new stages, features and zones, live demonstrations and a host of networking initiatives on the expo floor. Additionally, a record number of new zero-emission truck and van models will be showcased.
