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Converted Crafter meets Zenith’s mobile exhibition requirements

Working in close partnership with Zenith, Volkswagen helped deliver a fully converted Volkswagen Crafter CR35 LWB high roof to provide a mobile display unit to promote its MyCar Salary Sacrifice scheme, helped by a full vehicle wrap.

Chosen for its size and load capacity, the Crafter is equipped with additional seating, on-board computers and display screens, used by Zenith to provide instant quotes for potential customers for the salary sacrifice scheme.

Ian Hughes, commercial director at Zenith, said: “We chose to work with Volkswagen Commercial Vehicles due to the strength of our existing relationship and the partnership approach that they have taken with us.

“The presence of the fully converted Crafter has provided Zenith with a substantial point of difference from the other vendors at the roadshow events that we attend. The van has helped create awareness with potential salary sacrifice drivers and increase the take-up rate of our scheme.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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