Working in close partnership with Zenith, Volkswagen helped deliver a fully converted Volkswagen Crafter CR35 LWB high roof to provide a mobile display unit to promote its MyCar Salary Sacrifice scheme, helped by a full vehicle wrap.
Chosen for its size and load capacity, the Crafter is equipped with additional seating, on-board computers and display screens, used by Zenith to provide instant quotes for potential customers for the salary sacrifice scheme.
Ian Hughes, commercial director at Zenith, said: “We chose to work with Volkswagen Commercial Vehicles due to the strength of our existing relationship and the partnership approach that they have taken with us.
“The presence of the fully converted Crafter has provided Zenith with a substantial point of difference from the other vendors at the roadshow events that we attend. The van has helped create awareness with potential salary sacrifice drivers and increase the take-up rate of our scheme.”