Steve Rushton has joined Crown Couriers as general manager, bringing 27 years of industry experience that’s already been put to use to deal with the challenges presented during the coronavirus pandemic.
Formerly EMEA business development director at supply chain solutions business Synchreon, Rushton has been tasked with overseeing a number of divisions at Crown Couriers including the operations of over 800 vehicles and drivers, 40 customer service advisors and three direct reports. Reporting directly to Crown’s managing director Tim Seagers, he will also continue the firm’s work to develop and progress technology through innovation and find efficiencies.
Rushton, who joined the business just prior to the start of the UK lockdown, has already provided vital support as the company deals with rising levels of demand. His experience in the industry enabled him to react quickly and focus operations on supporting time-critical deliveries, 24/7.
Key changes already spearheaded by Rushton include a move by Crown’s operations team to prioritise its fleet of more than 800 drivers to support the healthcare sector, pharmacies and other areas of essential supply chain. With drivers based across the country, the national courier company is well-equipped to support businesses needing emergency fleet support at urgent or short-notice.
His work will also enable the courier company to continue increasing driver numbers in order to react to demand, with continued support for businesses as and when lockdown is lifted.
Rushton said: “I was initially attracted to Crown Couriers for its exciting goals, business strategy and strong ethos for honesty, transparency and customer-first culture, which has certainly come into play in our response to the current crisis. These values will remain at the core of our service in the weeks and months ahead as we support businesses in finding a new way of working.
“In logistics I’m not sure there is ever anything such as “normal” but we will come out the other side of this stronger, more efficient and in an excellent position to support our existing and new customer base.”