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Ctrack and Maxoptra link up for telematics-enabled route optimisation

Ctrack and Maxoptra are offering a new, integrated solution to provide telematics-enabled route optimisation solutions.

The partnership will deliver telematics-enabled solutions that use real-time data to support dynamic route planning and planned vs actual performance monitoring

Developed to meet the growing demand from multi-drop distribution operations for optimised scheduling and live transport management, the new services make use of Maxoptra’s route-planning software with Ctrack’s cloud-based telematics platform.

This will enable fleets to compare planned vs actual routes and better understand delivery performance.

Jason Laight, head of indirect sales at Ctrack, commented: “We are seeing unprecedented demand for greater visibility from road transport operators looking to cut costs, increase service levels and boost operational productivity, so integrated vehicle tracking and route planning is increasingly appealing.

“Working closely with MaxOptra, we have already signed a number of contracts for integrated solutions that deliver simplified route optimisation, smarter fleet management and innovative customer communications.”

The latest partnership furthers Ctrack’s existing work on integrating its fleet tracking software with third-party applications such as ERP, routing and scheduling, work management, GIS and transport management, opening up a new level of intelligent reporting.

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Written by Natalie Middleton

Natalie has nearly 20 years of fleet journalism experience, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

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