Currys has rolled out a striking new livery across its commercial vehicle fleet in partnership with RGVA.
The three-year contract was awarded after a competitive tender process and has seen the new Currys ‘Bright World’ branding fitted to around 425 assets. This included retrofitting to 124 of the company’s existing rigid trucks, tractor units and trailers, followed by 299 new 3.5-tonne LCVs and 7.5-tonne rigids as they roll off the production line.
Nigel Willott, senior transport account manager at Currys, said: “Our commercial fleet is seen by thousands of people every day, making our vehicles an extremely effective form of advertising. We needed to ensure the graphics looked perfect.
“RGVA’s team were professional, efficient and detailed. Despite Covid and our peak retail season creating some logistical challenges with asset availability, RGVA worked flexibly with us through these and seized any opportunity to quickly turn the vehicles around and get them back on the road, minimising any downtime.”
The retrofit work was carried out in a dedicated, weather-proof fitting area at the Currys distribution centre in Newark and RGVA also ensured a streamlined process with an efficient flow of vehicles to minimise operational downtime.
The focus of the project has now shifted to the new 3.5- and 7.5-tonne vehicles joining the Currys fleet, with RGVA fitting the updated graphics to between 10 and 15 assets per week, at four different UK locations.
The new-look Currys combines Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone into a single brand, designed to make the company more accessible to its customers.
