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Double-sided banners cut costs and downtime for fleet liveries

Wide-format print manufacturer Gardners has launched new double-sided changeable vehicle banners that bring a low-cost and low-downtime solution for fleets using liveries.

The banners can be used on commercial vehicles ranging from HGVs and trucks to home delivery vans, transit vans and Luton vans

The banners are being launched following a successful trial with Northumberland County Council to promote key campaigns in the community, and use a patented Agripa frame system with double-sided banners that can be easily flipped over to change branding.

The banners can be used on commercial vehicles ranging from HGVs and trucks to home delivery vans, transit vans and Luton vans and, according to Gardners, can increase the efficiency of changes on vehicle livery time and time again but also come with significant environmental benefits and cost-cutting.

Tracy Lott, who heads up the Gardners Fleet division, said: “We are thrilled to be able to share the launch of our double-sided banners.  They have been a long time in the making, followed up with a carefully controlled trial and it’s certainly made a real impact for Northumberland County Council in a short space of time.

“Not only can the banners hold different messages and be changed quickly and easily by simply flipping them over with no fleet down time but making use of double-sided banners can save you up to a third on costs as well as bolstering environmental credentials through multiple usage.  Also, you’re more likely to grab increased customer and community attention through frequent message changes. It’s a win-win.”

The new solution builds on the firm’s existing work with commercial fleets, public transport organisations and public sector departments throughout the UK, including Tesco, Asda and the majority of UK councils.

Lott continued: “We know the fleet industry inside out and continually look to create innovative solutions for our clients. Our double-sided banners are certainly something that we predict will have an impact on the fleet industry and will be of great benefit to those looking to optimise their fleet campaigns with ease and commerciality in mind, whilst maintaining high quality standards. We appreciate that business operations are continuously evolving and we make sure that we are at the forefront of the latest trends and technology to support our clients in the best way possible.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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