DPD is covering its vehicles and buildings with giant sticky notes this week, providing reminders of urgent action needed on environmental goals.
The delivery group is joining other major names such as Unilever, Google, Reckitt, Mars and Diageo in launching a major awareness drive – dubbed World’s To Do List – in support of the UN’s Sustainable Development Goals.
From 20-26 September, the group will show their support for and action towards achieving the 17 Global Goals for Sustainable Development.
Each company is the champion of one of the 17 Global Goals and is actively working to raise awareness of them and take actions within their own organisations to help achieve them.
Companies taking part in the World’s To Do List campaign are sharing the actions they are taking to contribute to the achievement of particular Goals, whilst also stating what is on their ‘To Do List’ for the near future.
In DPD’s case, it’s making progress towards Goal 13 – Climate Action – with major changes to its operations to enable low-emission delivery to 225 European cities by 2025.
As well as creating digital branding and promotions – including a new video – DPD will display giant sticky notes in various physical locations this week. Its ‘Tackle the climate crisis’ sticky note will cover the branding on vehicles and DPD buildings.
Tim Jones, director of marketing, communications & sustainability DPDgroup UK commented: “Covering up our logo isn’t something we would normally do. We are incredibly proud of our brand. But these aren’t normal times. The climate crisis is real and, while we know that we are part of the problem, we are committed to playing our part and demonstrating to others what is possible.
“Over the last 10 years we have been working hard to reduce our CO2 emissions across our operation and by 2025 we aim to cut them by 30% and deliver to 80 million people in Europe with low-emission delivery means.
“In the UK, we can see this plan taking shape already in Oxford, the first of 25 UK cities to experience all electric-only deliveries from DPD.”
Following this week’s World’s To Do List promotion, the campaign will then grow, setting its sights on critical moments for the advancement of the Global Goals, beginning with COP26, the UN climate conference taking place in Glasgow in November.
