Driver training specialist Drivetech has launched a mascot toy version of its award-winning Driver’s Mate initiative in time for the annual FORS Conference next week.
The business, part of the AA, launched its Driver’s Mate series of videos last year, providing road safety messages based on a nudge-theory approach.
A brand-new means of communicating driver training with professional fleets, the campaign takes the form of hundreds of 90-second educational videos that drivers can be sent daily to access and play on their mobiles before a shift.
All videos are presented by the character ‘Driver’s Mate’ who shares a short story each time with a different safety message on compliance, driver behaviour or cost savings.
The videos have been conceived to offer quick ‘nudges’ to promote best practice that would work around drivers’ busy daily lives, providing key learning outcomes that will benefit their safety and encourage them to become better drivers over time.
The work has already earned Drivetech this year’s Innovation in Risk Management title from Fleet World at the the Great British Fleet Event.
And now the Driver’s Mate character has been captured in ‘squidgy’ form to drive the campaign further.
At the FORS Conference – taking place on 12 July 2022 at the Manchester Central Convention Complex and sponsored by Drivetech – a human-sized costumed Driver’s Mate will be handing out the toy mascots to event delegates as he moves around the FORS exhibition hall.
“Drivers can now take that critical nudge with them on the road wherever they go, with this cheerful chappie there to accompany them, providing best practice in road safety reminders at every stage of the journey,” said Colin Paterson, head of marketing at Drivetech.
“To be in with a chance of winning a £200 driving experience voucher, delegates should head to the Drivetech stand, take a selfie with the Driver’s Mate mascot or a squidgy toy version at the event, and if posted on LinkedIn, they will be entered into a prize draw. One winner will be drawn at random to win the experience voucher.”
The FORS Annual Conference 2022 is free to attend for all FORS accredited operators.
