A new campaign has launched from Driving for Better Business to highlight the successes of women working in the transport sector and promote gender equality.
The 12-month series has launched to coincide with International Women’s Day and will run until International Women’s Day 2022 – a move to show that gender equality is not just for one day but should be promoted all year round.
Resources include a video interview series, entitled ‘Driving for Better Equality’ and interviewing women to discuss their success stories and experiences.
The interviews – hosted by Anne-Marie Penny, senior programme manager, Driving for Better Business – start with a discussion with Alison Moriarty, fleet risk director, DriiVE, about how the fleet industry is changing.
“When I first started working with fleets, it was a very male-dominated industry and still is in certain roles but it is getting better. The old perception that you had to have come from an engineering background and almost still have the oil under your fingernails is beginning to disappear, thankfully.
“I would encourage more women to come into the industry, it is varied, dynamic and never dull!”
A series of sessions are also being run around the theme of ‘Choosing to Challenge’ and include a Women in ITS Forum event discussing diversity and inclusion on Tuesday 9 March from 14:00 to 15:30.
There will also be an interactive event with Speak Out Revolution and Kathryn Gardner, Yorkshire and North East Regional Programme Leader, Highways England, sharing success stories from the past year. This takes place on Wednesday 10 March from 10:00 to 11:30.
Anne-Marie Penny of Driving for Better Business and Highways England commented: “As part of the Driving for Better Business programme, we recognise good practice and success and women are a key part of that story. It’s a privilege to highlight the strengths, resilience, creativity and capability of women in this sector, not just for one day – on International Women’s Day – but all year round.”
To access the Driving for Better Business resources, click here.