Citroën UK has appointed Ed Hickin as its new head of business sales, effective 1 December 2018.
Hickin succeeds Kristian Cholmondeley – who moves to DS Automobiles UK as head of marketing communications – and was previously head of commercial actions at Citroën UK.
He joined the brand in 2003 and spent his first 11 years working with the Citroën dealer network in a number of field-based roles, including as an area fleet manager – he’s also credited as being part of the team that developed and rolled out the original Citroën Business Centre Programme in the UK.
Hickin’s new role will see him help drive Citroën LCV and passenger car sales, primarily through the Citroën Business Centre Network; the brand said new and recently launched models such as the C5 Aircross SUV, C4 Cactus Hatch and Berlingo Van present significant incremental business sales opportunities in 2019.
Hickin said: “The Citroën Business Centre Network will play a vital role in the sales success of products such as New C5 Aircross SUV, New C4 Cactus Hatch and New Berlingo Van with local fleet operators and small, medium enterprises. With so many business-friendly products in the Citroën range now, 2019 is set to be a hugely successful year for Business Sales and a significant opportunity for the entire Citroën dealer network. I look forward to working with our dealer partners to maximise sales and profitability in this important sector of the market.”
Eurig Druce, Citroën UK sales director, also spoke on the brand’s plans as he welcomed Hickin to the new role: “Over the past two years, Citroën UK has successfully re-built a retail foundation to our sales results, taking full advantage of our complete range renewal and averaging retail sales growth of 27% for the past seven months. For 2019, our aim is to build on this strong foundation and our historic success within the B2B market with both our Business Centres and Business Active Partners. Ed will play a crucial role with all dealer partners to make this a success.”
