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eStar appoints Kate Howdon as head of HR

Mercedes-Benz dealer eStar Truck & Van is continuing its expansion, with Kate Howdon joining as head of HR.

Kate Howdon, head of HR, eStar Truck & Van

eStar is the newest Mercedes-Benz Trucks and Vans business in the North West and North Wales, and was created when industry entrepreneur Sid Sadique acquired most of the assets of Roanza Truck & Van from administration in September 2020.

Since then, the business has continued to expand, including the appointment in January 2021 of managing director Steve Bridge, previously head of Mercedes-Benz Vans UK.

Kate Howdon now joins the business too, moving over from TrustFord, the largest Ford-dedicated dealer group, where she was regional HR manager.

Prior to this, she worked in HR advisor roles at Premex Group, Manchester Growth Company and multi-dealer group Cambria Automobiles.

Steve Bridge said: “We continue to shine brightly at eStar, which is why we’re attracting some of the best talent to join us. Kate’s proven track record of strategically aligning the HR function with the demands and needs of the organise will provide a real benefit to us. We’re delighted that Kate is joining us and her hands-on experience and preference for interaction with site managers on a regular basis will add real value as we start to place greater emphasis on our people, our culture, and our processes.”

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Written by Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.

Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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