The service costs £5 for addresses that are up to 10 miles from the nearest Europcar branch and is available on all UK rentals during branch opening hours.
For deliveries over 10 miles, there is a charge of £1.50 for each additional mile.
Robert Shaw, operations director, Europcar UK Group, said: “We will do the tedious job of sitting in a traffic jam – which means our customers can get on with their journey as soon as the car or van arrives. And there’s no hassle at the end of the trip either – we will collect the vehicle too. No other national rental company offers such a convenient service.”