John Robinson, former Ryder fleet sales director and a 40-year industry veteran, has joined Prohire as chief commercial officer in the latest phase of its growth strategy.
Robinson will support the leading provider of commercial vehicle hire and fleet management solutions by driving business growth through sustainable lease and contract hire, optimising service delivery and customer satisfaction.
He will ensure Prohire’s sales resource is directed into key growth areas, such as high dependency and specialist fleets, including support for customers in the deployment of high-performing, reliable, zero-emission vehicle technology through ProGreen, Prohire’s alternative fuels division.
The business has reported dramatic growth since NorthEdge Capital acquired a majority stake via a management buyout in 2018. Prohire now employs over 90 people across its head office in Stoke-on-Trent and depot in Tunbridge Wells and has invested in a new Vehicle Maintenance Unit (VMU) at each site.
Robinson spent four decades at Ryder, two of which were in senior positions, culminating in 14 years as fleet sales director. His work included developing and concluding large investment, operationally complex requirements with a wide range of major UK fleet operators.
Robinson said: “Having spent my career at what was the UK market leader for decades, I can say that Prohire has all of the component parts to grow significantly, and I am looking forward to playing my part in helping the team to achieve its ambitions.”
Pat Skelly, chief executive officer at Prohire, commented: “To have someone of John’s calibre and industry-standing joining us is testament to Prohire’s potential. His approach is collaborative, customer centric and professional. It’s a great time to be part of Prohire as we support our customers in the transition to net zero. Our rebrand is complete, our new website is live and we’re getting great feedback from our customers.”
